The Marketing Specialist will be involved in various phases of marketing and product management support. The Marketing Specialist works closely with Product Managers, Sr. Creative Services Managers, and the Sr. Director of Marketing and other cross-functional groups, to prioritize market trends, opportunities, and support the launch of new products. Part of the upstream marketing management process may involve organizing and collaborating with existing product management teams to develop products/concepts that meet market needs. Responsibilities include attending meetings, incorporating meeting decisions into practice, and providing follow-up and documentation of decisions. Downstream marketing management requires strong writing skills and competency with marketing collateral coordination, including website audits, advertising, editing/copywriting ads, and developing social media content.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Product Acumen: Be an internal and external resource for questions related to assigned product lines.
• Training: Help plan and conduct in-field and in-office product training for new and experienced sales team members. Help with coordination efforts for product training events and for internal ChoiceSpine team members.
• Sales Support: Build and keep strong relationships with customers and their support staff. Identify potential sales opportunities and work with the sales team to meet the company’s revenue goals.
• Assist product managers by routing marketing collateral through the internal compliance system.
• Under the supervision of product managers, develop marketing materials such as surgical technique guides, brochures, videos, and presentations.
• With support from Product Managers, conduct market and competitive analysis and customer feedback to gather information for strategic initiatives.
• Coordination and delivery of content and providing hands-on training at CSU events.
• Coordinate and submit ideas and advertising materials for print and web distribution to the Sr. Creative Services Manager.
• Review collaterals for errors before printing or publishing.
• Creation of quick reference guides and competitive analysis.
• Utilize industry software and intel tools to uncover leads, distributors, surgeons, and industry partners.
• General event planning; tradeshows, training events, and VIP visits.
• Audit and recommend updating the brand standard to the legacy portfolio.
• Conduct analytics on product usage and provide recommendations to Product Managers on service gaps, underperformance, or new opportunities

SUPERVISORY RESPONSIBILITIES

Not applicable

SKILLS, EXPERIENCE, AND EDUCATINOAL REQUIREMENTS

Four-year degree in marketing, engineering, biology, communications, or related field required. Minimum of one year of experience in a medical device role or internship preferred. Understanding of market analysis, planning, development, and management principles.

• Experience is gathering qualitative product data and consumer feedback.
• Ability to analyze industry trends and competitive behavior.
• Aptitude to identify improved product features and contribute to marketing strategies.
• Must demonstrate attention to detail, as well as superior organization and multi-tasking skills.
• Excellent, professional written and oral communication skills.
• Outstanding interpersonal communications skills.
• Initiative-taking with an intense sense of ownership in areas of responsibility.
• The candidate must be results-oriented, an adaptive learner, responsive to the urgent needs of the team, and show a strong record of meeting deadlines.
• Proficiency in Microsoft Office software (Excel, Word, PowerPoint, Outlook)

ORGANIZATIONAL HIERARCHY

The Marketing Specialist will report directly to the Sr. Director of Marketing, with daily interaction and dotted line reporting structure to the Sr. Product Manager.

The Marketing Specialist position requires up to 10% travel. The Marketing Specialist will adhere to ChoiceSpine’s travel expense policies. The Marketing Specialist will office from ChoiceSpine’s Knoxville corporate headquarters when not traveling. Remote work is allowed intermittently when approved by the Sr. Director of Marketing.

EXEMPTION

Non-Exempt

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to handle or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds with help if needed. Must be able to visually inspect small parts.

WORK ENVIRONMENT 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working environment is typical of an office, manufacturing, and laboratory environment. Working in this environment may require the use of safety equipment, including but not limited to eye safety glasses, hearing protectors, and gloves.

SUMMARY

Under minimal supervision from the Quality Manager, the Senior Quality Engineer will support Engineering and Quality Assurance activities and assist Quality Control and Regulatory as part of a comprehensive Quality Management System.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Read and conform to all company policies and procedures.

• Interact and communicate with internal departments, including Purchasing, Shipping / Receiving, Engineering, Customer Service, and Sales/Marketing.

• Authority to place product on hold.

• Involved with new product development (NPD) process and the support of existing and previously commercialized products.

• Review and approve engineering drawings and assist in determining Critical-To-Quality Dimensions.

• Create, Review, and Approve Inspection Plans and Inspection tools as required.

• Create and Support validations for new and existing products and processes, including packaging and sterilization.

• Create and Support IQ, OQ, and PQ activities for equipment and additive implants.

• Perform and support Gage Repeatability and Reproducibility (Gage R & R) studies.

• Perform and support First Article Inspection / Inspections on Prototypes.

• Perform Statistical rationales as required.

• Support supplier quality management activities, including qualification, evaluation, and investigations.

• Support Post Market Surveillance activities.

• Support Complaint/NC/CAPA teams through the identification and development of corrective action plans, verification, and closure.

• Perform and support Design and Process FMEA activities.

• Collect, analyze, and summarize data and make recommendations as required.

• Support and prepare for site-level internal, external, supplier, and customer audits.

• Provide quality support to identify and resolve quality issues to ensure safe and effective medical devices.

• Interact and coordinate activities with other departments, support, and customers.

• Identify and implement opportunities for continuous improvement.

• Create and update Quality System Procedures and Instructions when applicable.

• Supports Quality, Engineering, and Regulatory to meet company and department objectives.

• Other duties as assigned by management

SUPERVISORY RESPONSIBILITIES

Not Applicable

QUALIFICATIONS

• Excellent communication skills and the ability to work with people at all levels.
• Ability to work independently and in a team environment.
• Strong organizational skills, attention to detail, self-motivator, ability to multi-task and meet timelines.
• A working knowledge of desktop computer office software and e-mail is required.
• Understand calibration fundamentals.
• Experience using inspection equipment such as calipers, micrometers, height gauges, plug and ring thread gauges, and pin gauges. Optical comparator and Vision system experience preferred.
• Understanding of SOLIDWORKS or 3D modeling is preferred.
• Knowledge and understanding of Medical Device Regulations / Certifications such as 21CFR820 & ISO13485:2016.
• Medical Device experience is preferred.

EDUCATION and/or EXPERIENCE

Engineering degree or equivalent and at least 8 years’ experience with mechanical inspection of precision machined products, medical device industry experience preferred

CERTIFICATES, LICENSES, REGISTRATIONS

Not Applicable

EXEMPTION

Exempt

PHYSICAL DEMANDS 

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. In addition, the employee should be able to stand, walk, use hands to finger, handle, or feel and reach with hands and arms. In addition, the employee must occasionally lift and move up to 25 pounds.

WORK ENVIRONMENT 

The work environment characteristics described here represent those an employee encounter while performing this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The working environment is typical of an office environment. The noise level in the work environment is usually moderate.