ChoiceSpine, LP was founded in April of 2006 in Knoxville, TN. The company is designed to take to the market technically-superior spinal products through a service-focused distribution network.
The management team of ChoiceSpine has more than 70 years of industry experience in the areas of research and development, engineering and manufacturing, distribution and sales, financial management and administration. Rick Henson and Marty Altshuler are co-founders and executives of the corporation. They have over 20 years in healthcare experience with extensive knowledge of the orthopedic and spinal markets.
ChoiceSpine acquired Orthotec, a 40 million dollar company, and now holds the exclusive rights for the U.S. market, several patents and 6 specific spinal conditions. These innovative and proprietary products, when combined with effective procedures, have a successful track record of producing better quality outcomes in surgical patients.
Marty Altshuler Co-Founder
Rick Henson Co-Founder
Executive Leadership Team
Anderson joined the ChoiceSpine team 6 years ago to lead our Business Development team by strategically planning and evaluating business opportunities for Choice. Anderson previously led a business unit for a material manufacturer that produced silicon carbide and other carbon products.
Bob Fruge recently joined ChoiceSpine in April of 2017. As the Vice President of Sales and Professional Affairs, Bob coordinates our sales distributors in the field. Bob has 21 years in the spine industry working for companies including Stryker, Precision Spine, and Biomet EBI before joining ChoiceSpine.
Christy Cote, Vice President of Biologics and Tissue Bank Director, joined us in 2016. She is a business leader with 14+ years’ experience in biologics including osteobiologics, tissue banking and regenerative technologies. She’s had an award winning sales career and brings with her technical expertise and strategic development focused on the growth of ChoiceSpine’s Biologics. Prior to joining ChoiceSpine, Christy served as Vice President of Amendia and Regional Vice President of Orthofix. She has a Bachelor of Science in Applied Biology with a focus in Microbiology from The Georgia Institute of Technology.
KC joined ChoiceSpine in May of 2017. He has over 15 years of medical device experience with 12 of those years focused exclusively in spinal implants and biologics. Prior to joining the team at Choice, KC was the Director of Clinical Education at Precision Spine. He is a graduate from Virginia Tech with a Bachelor of Arts in Communication Studies with a minor in Business Marketing from the Pamplin College of Business.
Lorna has been with Choice for 15 years as the head of Human resources. Prior to joining Choice she was in banking.
David Davis has been a member of the ChoiceSpine team since 2011 as our Director of Operations. As the Operations Director, David coordinates all of Choice's in-house purchasing, inventory, quality, and customer service on a day-to-day basis.
Judy joined ChoiceSpine in October of 2012 as the Sales & Operational Support Manager. Before coming to Choice, Judy was a consultant and Director of Marketing with a medical products disposal company for 15 years.
Steve joined ChoiceSpine back in 2015 to lead the Research and Product Development (R&D) as well as the Regulatory Departments for ChoiceSpine. Steve is very well qualified with a masters and PhD in Bioengineering. Prior to joining Choice, Steve accumulated 20 years of experience in medical device development.
John has been at Choice Spine since its founding in 2006. He oversees all accounting functions for the company. John, on his first day with Choice, was responsible for going to the courthouse to set up Choice Spine as a company. He is a graduate of the University of Tennessee with a major in Accounting.
Steve joined the ChoiceSpine team in October of 2011 as our Director of Accounting for Financial Reporting and Tax Compliance. Before joining Choice, Steve was a manager for a large regional tax firm for 18 years.
VP of Sales
VP of Business Development
VP of Biologics
VP of Marketing & Professional Development
VP of Finance and Administration
VP of Research & Development
Manager of Sales and Operational Support
Interested in joining the ChoiceSpine team?
Check our careers pages to explore available opportunities.
400 Erin Drive,Knoxville, TN 37919
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