Products Distributor Surgeon About Us

About Us

ChoiceSpine, LP was founded in April of 2006 in Knoxville, TN. The company is designed to take to the market technically-superior spinal products through a service-focused distribution network.


The management team of ChoiceSpine has more than 70 years of industry experience in the areas of research and development, engineering and manufacturing, distribution and sales, financial management and administration. Rick Henson and Marty Altshuler are co-founders and executives of the corporation. They have over 20 years in healthcare experience with extensive knowledge of the orthopedic and spinal markets.


ChoiceSpine acquired Orthotec, a 40 million dollar company, and now holds the exclusive rights for the U.S. market, several patents and 6 specific spinal conditions. These innovative and proprietary products, when combined with effective procedures, have a successful track record of producing better quality outcomes in surgical patients.


Founding Leadership

Rick Henson

Marty Altshuler



Executive Leadership Team

Anderson Collins

Christy Cote

KC Gilbert

John Hale

Bob Fruge

VP of Sales

VP of Business Development

VP of Biologics

VP of Marketing & Professional Development

VP of Finance and Administration

Steve Ainsworth

VP of Research & Development

Department Heads

David Davis

Judy Barkhurst

Lorna Hill

Steve Rothgeb

Manager of Sales and Operational Support

Purchasing Manager

Human Resources

Accounting Director

Interested in joining the ChoiceSpine team?

Check our careers pages to explore available opportunities.


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